NIELSEN COLLABORATION
EthniFacts is proud to have collaborated with Nielsen for several years on their DIS (Diverse Intelligence Series) reports covering an array of topics including tech adoption, the unique role of women, cultural influence, leadership and consumption trends, among others. These reports provide a window to emerging consumer trends in the Latinx, African American, and Asian American consumer markets.
HISPANIC/LATINO
Hispanic Audiences in Focus: Trust in Media - The Key Factor Driving Shift to Streaming (Q3, 2023)
Latino-led Content and Viewers: The Building Blocks for Streaming's Success (Q3, 2022)
Inclusion, Information, and Intersection: The Truth About Connecting with U.S. Latinos (Q3, 2021)
Cultural Connectivity Transformed: How Latinos Are Connecting While Social Distancing (Q3, 2020)
La Oportunidad LatinX: Cultural Currency and the Consumer Journey (Q3, 2019)
Descubrimiento Digital: The Online Lives of LatinX Consumers (Q3, 2018)
Latina 2.0 Fiscally Conscious, Culturally Influential & Familia Forward (Q3, 2017)
Hispanics: From Ballot Box to Grocery Store (Q3, 2016)
Latinos 50+: The New American Vanguard: Healthy, Wealthy and Wise (Q3, 2015)
State of the Hispanic Consumer: The Hispanic Market Imperative (Q2, 2012)
AFRICAN AMERICAN
The Global Black Audience: Shaping the Future of Media (Q1, 2024).
Seeing and Believing: Meeting Black Audience Demand for Representation That Matters (Q4, 2021)
Power of the Black Community - From Moment to Movement (Q3, 2020)
It's in the Bag: Black Consumers' Path to Purchase (Q3, 2019)
From Consumers to Creators: The Digital Lives of Black Consumers (Q4, 2018)
African American Women: Our Science, Her Magic (Q3, 2017)
African American Millennials: Young, Connected and Black (Q4, 2016)
ASIAN AMERICAN
Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption (Q2, 2024)
Confronting Myth & Marginalization: Asian American Audiences and On-Screen Representation (Q2, 2022)
Hope and Action: The Growing Influence of Asian Americans (Q2, 2021)
Engaging Asian American Consumers at the Dawn of a New Decade (Q2, 2020)
The Asian American Consumer Journey: Informed Influencers and Powerful Purchasers (Q3, 2019)
Asian American: Digital Lives and Growing Influence (Q2, 2018)
Asian American Women: Digitally Fluent with an Intercultural Mindset (Q2, 2017)
Asian Americans: Culturally Diverse and Expanding Their Footprint (Q1, 2016)
Asian Americans: Culturally Connected and Forging the Future (Q1, 2015)