Challenging Outdated Paradigms

EthniFacts challenges outdated assumptions by diving deep into behavioral indicators, modes of contextual and situational identity, and innovative demographic constructs to identify and operationalize cultural adjacencies

Our analysis of ethnic identity and behavior is grounded in rigorous statistical data and new tools and conceptual models such as cultural rerouting, sustainability, and parity; CulturEdge and other innovative paradigms that provide best-in-class understanding of the fluid and fast-evolving New Mainstream.

No longer a way station on the way to assimilation, Ambicultural® is becoming the preferred destination for the New Mainstream and EthniFacts' knowledge and experience can provide granularity to this space as well as insights and methodologies for connecting with these consumers.

EthniFacts challenges outdated assumptions by diving deep into behavioral indicators, modes of contextual and situational identity, and innovative demographic constructs to identify and operationalize cultural adjacencies.

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