EthniFacts was born out of frustration with a lack of available insights and tools for activating the New Mainstream…an America Reimagined where the “general market” no longer exists, a marketplace that reflects and acknowledges consumers of all races and ethnicities as the source of fresh trends and growth, a marketplace demanding innovative activation strategies.

Multicultural consumers–and non-ethnic Americans who share their values and attitudes–are at the forefront of a fascinating and fast-growing CulturEdge®. At the same time, there are those that reject things outside their root culture and this push and pull of Ambiculturalism® vs. Monoculturalism is driving America.

Combining advanced research tools and techniques with deeply rooted psychometrics and Big 5 personality theory, EthniFacts helps marketers and advertisers unlock the WHY behind the buy!

Intercultural Affinity

America Reimagined

EthniFacts Provides Insights for Coke's Hispanic Heritage Month Campaign

Coca Cola Hispanic Heritage

Intercultural Affinity Tracker

America By The Numbers

Intelligence Series

Our Rostrum

EthniFacts Press Room

EthniFacts and Remezcla Launch Strategic Partnership

EthniFacts + Nielsen ICA Surrounding the Mexican Beer Phenomena

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